Have you ever heard the saying “blank is the new black”? This expression is most commonly used in the fashion world referring to the hot color of the season. Its meaning is to say that so and so color is the latest trend making it just as much of a necessity as black would be in your closet.
Our site is called Not The New Black because our focus is on ethical fashion which we believe not to be a trendy thing but the absolute right thing to do. We believe that being a conscious consumer is not about following a trend but about giving a damn.
Our consumerism should never infringe on another person’s freedom.